Question

Mention any three Roles of Marketers?

Answer 1

1. Instigator: As an instigator, the marketer keenly watches the developments taking place in the market and identifies marketing opportunities emerging in the ever-changing market.
2. Integrator: The marketer plays the role of the integrator in the sense that he collects feedback or vital inputs from channel members and consumers.
3. Implementer: The marketer plays the role of implementer when he/she actually converts marketing opportunities into marketable product.