Question

Match the following tools of promotion with their explanation and choose the correct option.

A	It is undertaken by some identified person /company who makes efforts and bears the cost of it.	1	Personal selling
B	It plays an important role at the awareness stage and develops product preferences with the aim of making sale.	2	Sales Promotion
C	It helps in managing public opinion and company’s relation with the public on regular basis.	3	Advertising
D	It uses tools specifically designed to promote to customers, middlemen and to salespersons.	4	Public Relations

Options

• A (3), B (1), C (4), D (2)

• A (1), B (3), C (4), D (2)

• A (2), B (3), C (4), D (1)

• A (2), B (4), C (1), D (3)

Answer 1

A (3), B (1), C (4), D (2)