Question

Marketing is a ______ process.

Options

• Social

• Individual

• Two people

• None of these

Answer 1

Marketing is a Social process.

Explanation:

Marketing is considered a social process because it involves creating, offering, and exchanging products or services to satisfy individual and collective needs and wants. It relies on understanding consumer behaviour, engaging with customers, and fostering relationships within a society. Marketing activities often aim to meet the demands of various stakeholders, including customers, businesses, and communities, thereby highlighting its social nature.