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'Marbury biscuits' launched its new range of oat cookies in three varieties. They decided to distribute free samples of their biscuits in schools as a part of their promotional campaign.

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Question

'Marbury biscuits' launched its new range of oat cookies in three varieties. They decided to distribute free samples of their biscuits in schools as a part of their promotional campaign. 

Identify the tool of promotion used by ‘Marbury Biscuits’:

Options

  • Advertising

  • Personal Selling

  • Sales Promotion

  • Public Relations

MCQ
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Solution

Sales Promotion

Explanation:

Sales promotions are temporary rewards given to customers in an effort to boost sales of the goods right away. 

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2023-2024 (March) Outside Delhi Set - 1
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