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Question
List the disadvantages of using radio services as a form of advertising media.
Short Answer
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Solution
Radio advertising suffers from several disadvantages:
- It is costlier than newspapers.
- It has a short life.
- People may fail to listen due to noise and other disturbances.
- There is lack of flexibility and selectivity.
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Chapter 3: Advertising and Brand Promotion - EXERCISES [Page 59]
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