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Question
List the characteristics of convenience products.
Short/Brief Note
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Solution
Convenience products must possess the following characteristics.
The features of convenient products are:-
- They are bought frequently
- The price of convenience products are less than other products
- The brand is not a major issue
- They are generally consumable in nature
- Price and quality are normally not considered
- The level of competition is high
- They are bought from convenient places
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Nature of Product
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