Question

Justify the following statement:
Wholesaler performs various marketing functions.

Answer 1

(I) The wholesaler carries various marketing functions like warehousing, advertisings, sales promotion, etc. on behalf of the manufacturers.
(II) They also perform various marketing functions like assembling, warehousing, transporting, grading, packing, advertising and financing.
(III) These functions help the retailers and a manufacturers as they can concentrate on the production and selling activities.
(IV) Thus, wholesaler performs various marketing functions.