Question

Justify the following statement.

Retailer is in direct contact with ultimate consumers.

Answer 1

A retailer is a trader operating in the chain of distribution. He deals directly with the ultimate consumer. The retailer is the last link in the chain of distribution. Goods flow from the producer to the consumer in the following way:

Producer → Wholesaler → Retailer → Consumer

Thus, the retailer comes into direct contact with the ultimate consumer.