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Question
Ivaan never paid heed to his mother's advice of doing physical exercise daily in the morning. But one day when he saw his favourite cricketer advocating the importance of regular exercise, he started exercising daily. Identify the characteristics of the source that brought about the attitude change.
One Line Answer
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Solution
Attractiveness and credibility.
Popularity of the cricketer and he being a credible source for Ivaan (the target).
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