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Question
In which, of the following situations, a company will fix high price for its product?
Options
When firm's objective is to obtain larger share of the market.
When the firm is facing difficulties in surviving in the market because of intense competition
When the firm wants to cover high cost of research and development to attain product quality leadership.
When the firm wants to maximise its total profit in the long run.
MCQ
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Solution
When the firm wants to cover high cost of research and development to attain product quality leadership.
Explanation:
A company's costs increase when it makes significant investments in research and development to become a leader in product quality. The business may set a high price for its goods to pay this expense and make a profit.
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