Question

In the long term, personal selling is generally more effective than advertising for maintaining customer loyalty and satisfaction.

Options

• True

• False

Answer 1

True

Explanation:

Personal selling is generally more effective in the long run because it fosters deep, trusting connections through personalised interactions and ongoing after-sales assistance. Unlike advertising, which uses one-way mass communications, a salesperson may directly address changing customer needs, rapidly resolve concerns, and adjust solutions over time, fostering stronger brand loyalty and long-term satisfaction.