Question

In ______, the communication message can be adjusted as per customers specific needs or wants.

Options

• Advertising

• Personal selling

• Publicity

• Sales promotion

Answer 1

In personal selling, the communication message can be adjusted as per customers specific needs or wants.

Explanation:

In personal selling, the communication message can be adjusted according to the customer's specific needs or wants. Salespeople can tailor their presentations and responses based on the feedback and questions from the prospective buyer, making the interaction highly personalized and effective in addressing individual customer concerns and preferences.