Question

Identify a product or service for a new launch for attracting potential consumers for your product. Prepare a project file to-

1. Advertise the product or service selected.
2. Write a Press Release for the launch of new product or service.
3. Publicity of your product as a PR tool.

Answer 1

a. Advertising Campaign

This advertising strategy focuses on a digital-first, omnichannel rollout designed to capture attention and drive pre-orders for the Aura Glow Sleep Smart Mask, an advanced sleep mask featuring integrated circadian rhythm lighting, intelligent temperature regulation, and biometric sleep tracking.

1. Target Audience: Working professionals, digital nomads, and biohackers aged 25–45 experiencing sleep fatigue or looking to optimize cognitive performance.
2. Core Value Proposition: “Wake up naturally, sleep deeper anywhere.”
3. Key Channels & Tactics:
   • Instagram Video Ads: 15-second high-contrast, ASMR-style problem-solution videos contrasting restless tossing with the serene awakening of the AuraSleep Mask.
   • Google Search Ads: High-intent keyword targeting such as best sleep mask for travel, smart sleep tracker, and circadian rhythm alarm.
   • Influencer Partnerships: Collaborations with wellness creators and productivity podcasters for unboxing and 7-day review challenges.

b. Press Release

For Immediate Release

Dateline: San Francisco, CA- October 15, 2026

Subject: AuraGlow Tech Unveils World’s First Smart Light-Therapy Sleep Mask to Combat Burnout and Sleep Deprivation

SAN FRANCISCO, CA - Today, wellness technology pioneer AuraGlow Tech announced the official launch of the AuraGlow Smart Sleep Mask, a cutting-edge wearable designed to optimize sleep architecture through bio-adaptive light therapy and active sensory isolation. Developed in collaboration with leading neuroscientists, the mask addresses the growing global epidemic of sleep deprivation affecting busy modern professionals.

Unlike standard sleep masks that merely block out static light, the AuraGlow Smart Sleep Mask utilizes subtle, embedded LED arrays that match the user’s brainwave cycles. It works by emitting customized, low-intensity amber wavelengths to simulate a natural sunset, safely triggering melatonin production. In the morning, it transitions into a gradual blue-sky simulation that naturally lowers cortisol levels for a refreshed wake-up experience without an abrasive alarm clock.

The device is crafted from premium, hypoallergenic, breathable memory foam and features ultra-thin integrated speakers for sound masking. It syncs via Bluetooth to the AuraGlow App, giving consumers access to hyper-personalized sleep analytics, soundscapes, and firmware updates.

Availability and Pricing:
The AuraGlow Smart Sleep Mask is priced at $149 USD and will be available for public purchase starting November 1, 2026 on the official website. Early-bird registration opens immediately today, offering exclusive access to limited-edition colorways and free priority shipping.

About AuraGlow Tech:
Founded in 2024, AuraGlow Tech is a dedicated consumer electronics and health-tech brand committed to building natural, science-backed sleep environments.

Media Contact:
Jane Doe
Director of Public Relations, AuraGlow Tech
[email protected]
auraglowtech.com

c. Publicity & Public Relations (PR) Tools

To generate organic buzz and establish third-party credibility, we will implement the following public relations and publicity strategies instead of relying purely on paid ads:

1. Influencer & Thought Leader Seeding (Unboxing Strategy)
   • We will ship premium, personalized preview kits to prominent sleep experts, biohackers, tech reviewers, and wellness influencers.
   • The Package: A luxury matte box containing the mask, a personalized welcome card, and a scientific whitepaper outlining the clinical trial metrics.
   • Goal: Drive organic unboxing videos and authentic product reviews across social platforms to cultivate public trust before general availability.
2. Targeted Media Pitching & Strategic Guest Placements
   • Pitch feature articles to major tech and lifestyle editors highlighting the overarching narrative: “How wearable tech is stepping in to solve the modern workplace burnout crisis.”
   • Secure guest spots for our company founders on top-tier health, business, and wellness podcasts to explain the science behind bio-adaptive light therapy.
3. Experiential PR Pop-ups (The “Power Nap” Pods)
   • AuraGlow Dream Pods: Install high-end, soundproofed “AuraGlow Dream Pods” inside busy high-stress locations like major international airport terminals or tech corporate hubs.
   • AuraGlow mask: Passersby can book a complimentary, 15-minute guided power nap experience using the AuraGlow mask.
   • Publicity Hook: This creates highly shareable real-world moments, driving word-of-mouth recommendations and local lifestyle news coverage.