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Identify a cross-section of people from an older generation. Find out from them what television programmes consisted of in the 1970s and 1980s? Did many of them have access to television?

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Question

Identify a cross-section of people from an older generation. Find out from them what television programmes consisted of in the 1970s and 1980s? Did many of them have access to television?

Activity
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Solution

  1. What the TV programmes consisted of:
    1. State Broadcaster: There was only one channel, Doordarshan, run by the government.
    2. 1970s Focus: Programs were strictly educational and developmental (e.g., Krishi Darshan for farmers and school lessons).
    3. 1980s Focus: Entertainment grew with India’s first family soap operas (Hum Log, Buniyaad) and massive mythological epics (Ramayan, Mahabharat).
  2. Access to Television:
    1. Very Limited Access: In the 1970s, individual TV ownership was a luxury restricted only to wealthy urban families.
    2. The Colour TV Boom: Access expanded rapidly after the 1982 Asian Games when colour television was introduced.
    3. Community Viewing: Because few people owned TVs, entire neighbourhoods or villages would gather at one house to watch shows together, making it a collective social event.
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Chapter 7: Mass Media and Communications - ACTIVITY [Page 96]

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NCERT Sociology Social Change and Development in India [English] Class 12
Chapter 7 Mass Media and Communications
ACTIVITY | Q 3. | Page 96
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