Question

How does marketing management focus on getting, keeping and growing customers?

Options

• By limiting advertising and reducing customer service

• By focusing only on new customer acquisition and ignoring retention

• By creating demand, keeping customers satisfied and attracting more customers

• By reducing prices and eliminating product features

Answer 1

Getting, keeping and growing customers involves three interconnected activities: creating demand through effective marketing strategies, keeping existing customers satisfied through superior service and quality, and attracting additional customers through word-of-mouth and expanded reach. These three elements work together to build a sustainable customer base.