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Question
Goodwill is affected by the following factors except:
Options
Past Performance
Efficient Management
Technical Know-how
Location of the Customers
MCQ
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Solution
Location of the Customers
Explanation:
Goodwill is influenced by several key factors such as:
- Past performance (consistent profits enhance goodwill),
- Efficient management (better use of resources increases goodwill),
- Technical know-how (superior processes and expertise give competitive edge).
However, location of the customers is not a recognised factor that directly affects goodwill. Instead, it is the location of the business itself that matters (e.g., being in a prime market area).
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