Question

From the business point of view, the 'Long-term Interest of Business' justifies consumer protection because:

Options

• It reduces the need for advertising and quality control

• Satisfied customers give repeat sales, good feedback and long-term profit

• It prevents the government from forming consumer associations

• It allows businesses to use inferior raw materials secretly

Answer 1

The 'Long-term Interest of Business' argument states that satisfied customers give repeat sales, good feedback and long-term profit. Protecting consumers therefore directly benefits the business itself over time.