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Question
Explain the term E-advertising.
Explain
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Solution
E-advertising, or electronic advertising, refers to sending advertising messages to consumers over the Internet. It is also known as online advertising, internet advertising, or web advertising. It uses digital channels to promote products and services to a large audience. E-advertising often provides a hyperlink that redirects customers to the company’s website.
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Chapter 5: E-Commerce - QUESTION BANK [Page 76]
