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Question
Explain the social cognition theories of Bandura.
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Solution
Albert Bandura’s social cognitive theory emphasizes the role of observational learning in personality development. According to Bandura, people learn by observing others, especially role models, and imitating their behavior. He introduced the concept of reciprocal determinism, where behavior, cognitive factors, and the environment influence each other. Another key concept is self-efficacy, which refers to a person’s belief in their ability to succeed in specific situations. High self-efficacy motivates individuals to take on challenges, while low self-efficacy may lead to avoidance of tasks. Bandura’s theory also emphasizes that people’s actions are guided by outcome expectations, or beliefs about the consequences of their behavior.
