Question

Explain the characteristics of a good brand name.

Answer 1

The characteristics of a good brand name are as follows:

1. A brand name must be short, simple to pronounce and spell, and easy to remember. Examples include VIP, Lux, Rin, Ponds, and Vim.
2. It should reflect the product’s qualities and benefits, as seen in names like Frooti, Promise, Boost, Revital, and Rasna.
3. The brand name needs to be unique and easily distinguishable, like Zodiac, Pears, Liril, and Safari.
4. It should be compatible with packaging and labelling needs.
5. A brand name should be broad enough to include new products within the product line. Good examples are Godrej, Tata, Maggi, and Nirma.
6. It must be eligible for registration and legal protection.
7. Lastly, the brand name should be timeless and not become outdated.