Question

Explain, in brief, the meaning of 'objectives' as types of plans and give any four examples.

Answer 1

Objectives are planned targets of performance which an organisation wants to attain. Objectives provide meaning and purpose to the organisation. Four examples of objectives are as follows:

1. Reduce quality rejects to one percent
2. Increase sales of the product by five percent
3. Hold weekly staff meetings and publish a newsletter to improve communication.
4. Distribute 5,000 pamphlets to improve company image.