Question

Explain any three objectives of publicity, as an element of the promotion mix.

Answer 1

The objectives of publicity as an element of the promotion mix are as follows:

1. Stimulating demand: A positive news story in a newspaper, a TV news show, or a favorable mention on the internet can sometimes result in a considerable increase in product sales. The goal of PR is to ensure continual positive coverage, which will ultimately drive sales growth.
2. Creating interest: Generating public interest in the company’s product or service is another objective of publicity. It is the first step toward building the company’s customer base.
3. Providing information: Customers can learn more about items and services through publicity. Newspaper articles, collateral materials, company newsletters, and websites are used to spread and promote information. It helps buyers obtain a thorough understanding of the product.