Question

Explain any three features of selling.

Answer 1

1. Personal: Personal selling entails direct, face-to-face contact between the seller (or his representative) and the buyer.
2. Oral: Personal selling involves the use of spoken words or oral messages. The salesman explains and persuades by speaking rather than writing.
3. Flexibility: Personal selling is flexible as the salesperson may modify the sales presentation to the demands, motivations, and behaviours of individual consumers. He can answer clients' questions and address their concerns right away.