Question

Enumerate the components of the macro environment of a business concern.

Answer 1

The macro-environment is basically referred to as the area of external business operations of a particular organization. The components of a macro environment have to be well analyzed before planning the course of marketing programmers as it affects the very performance of a product or an organization. All the factors affecting the performance of a firm in the macro-environment are referred to as the components which could be economic, demographic, technological, natural, social .cultural, legal and political.