Question

During the devastating earthquake in Gujarat, Bhavesh Parekh, a traditional clay craftsman, incurred heavy losses in the pottery business. News channels photographed his broken matkas and referred to them with the caption, “The poor man’s broken fridge”. An idea struck him to make a real fridge with the same cooling principle and after several tests of soil and fridge designs, he introduced the innovative ‘Claycool’ fridge in 2006. His company is growing at 15% annually. Bhavesh plans to spend ₹ 5 lakh on E-commerce advertising in the first quarter of the current financial year.

Quoting the line from the given case, identify and define the plan referred to in the above case study.

Answer 1

“Bhavesh plans to spend ₹ 5 lakh on E-commerce advertising in the first quarter of the current financial year.” This is a budget a plan stating the expected results or expenditure for a future period in numerical terms.