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Do you think advertisements actually influence people’s consumption patterns?

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Question

Do you think advertisements actually influence people’s consumption patterns?

Activity
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Solution

Yes, significantly. From a sociological perspective, advertisements do not merely sell functional products; they sell social status, identities, and lifestyles. They shape cultural desires and manufacture “needs,” influencing individuals to consume goods not just for utility, but to fit into specific social groups, display their class status, or conform to modern societal trends.

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Chapter 1: Sociology and Society - Activity [Page 17]

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NCERT Introducing Sociology [English] Class 11
Chapter 1 Sociology and Society
Activity | Q 10. | Page 17
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