Question

Distinguish between tangible and intangible premises of planning.

Answer 1

Basis	Tangible Premises	Intangible Premises
Meaning	Factors that can be measured or quantified	Factors that are abstract or qualitative
Examples	Sales data, cost figures, resources, budgets	Employee morale, public relations, goodwill
Nature	Concrete and factual	Subjective and judgment-based
Role in Planning	Provide definite figures to base plans on	Influence decision-making through expectations or beliefs