Question

Discuss the role of radio as a medium of mass-communication.

Answer 1

1. Wide Reach: Radio has the capacity to reach remote and rural areas, where other forms of communication may not be accessible.
2. Affordability: Radios are inexpensive, making them accessible to a large segment of the population.
3. Portability and Flexibility: Radio can be used anytime and anywhere, making it highly convenient.
4. Emergency Communication: It’s an effective tool during natural disasters for providing critical information.
5. Educational Tool: Programs on health, agriculture, and literacy help educate the masses.