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Question
Discuss the psychological determinants of attitude formation.
Short Answer
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Solution
Psychological determinants refer to internal mental and emotional factors that shape how attitudes are formed. These include:
- Motivation: People form attitudes to fulfill needs (e.g., safety, approval).
- Perception: How individuals interpret objects or situations affects attitude.
- Learning and Experience: Attitudes develop through personal and observed experiences.
- Personality Traits: Traits like openness or rigidity influence how easily attitudes are adopted.
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