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Question
Discuss the psychological determinants of attitude change.
Short Answer
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Solution
Attitude change through psychological means occurs when individuals re-evaluate their beliefs due to internal processes. These include:
- New Experiences: Unexpected situations challenge existing attitudes.
- Cognitive Dissonance: Discomfort caused by conflicting beliefs may lead to change.
- Motivation for Growth: Desire to improve or adapt can shift attitudes.
- Personality Flexibility: Open-minded individuals are more receptive to change.
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Chapter 7: Attitude, Prejudice and Stereotypes - Questions [Page 7.56]
