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Question
Discuss the latest method of direct selling.
Short Answer
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Solution
The latest method of direct selling is online marketing. Digital technology enables businesses to reach a larger audience through e-commerce, social media, email marketing, and influencer collaborations. Online marketing and selling are cost-effective ways for merchants to interact with customers globally, overcoming geographical barriers and providing convenience and accessibility.
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Chapter 2: Marketing mix - 4 P's - EXERCISES [Page 39]
