Question

Briefly describe two visual communication aids.

Answer 1

1. Flyers, pamphlets, leaflets, or posters: These are typically a single unfolded sheet, in A4 or A5 size. They may be printed on one or both sides, with a combination of text and images to convey concise messages effectively. Their size makes them easy to handle. They are often distributed by hand, but nowadays they may also be mailed. Flyers are usually used for short-term promotions and are distributed freely. Other names for flyers are pamphlets, leaflets, handbills, handouts, and circulars.
2. Brochures: They are concise, visually appealing documents, usually designed in a threefold format. They are printed on both sides of an A4 sheet, using a combination of text and images, with the aim of conveying information briefly and effectively. Brochures are printed on thick, glossy-finished paper and have a long lifespan for promotional use.