Question

As a major part of the marketing mix, promotion helps in which broader economic activity?

Options

• Smooth exchange of goods and services

• Reducing the wages of employees

• Eliminating the need for distribution

• Increasing the cost of raw materials

Answer 1

Promotion is a major part of the marketing mix and helps in the smooth exchange of goods and services. By informing and persuading customers, it connects sellers with buyers, making transactions between the two sides flow smoothly.