Question

Arun Travels is a travel agency which books air tickets on commission basis. It takes two days for Arun Travel to get the tickets from Airport Reservation Counter and deliver to customer. During the last one year, there has been drastic decrease in its business as most of the customers have shifted to another travel agency, Durga Travels, which provides tickets within half-an-hour through Internet. Identify the dimension of business environment overlooked by Arun Travels.

Options

• Social environment

• Technological environment

• Political environment

• Economic environment

Answer 1

Technological environment

Explanation:

Arun Travels failed to adopt the use of the Internet for faster ticket booking and delivery, whereas Durga Travels leveraged technology to serve customers more efficiently. This indicates that Arun Travels overlooked the technological environment, which includes advancements and innovations that impact how businesses operate.