Question

Answer the following Question:
Define Directing and explain its importance as management function?

Answer 1

Directing is a process of instructing, motivating, guiding and leading people to work to the best of their capabilities so that
predetermined goals and objectives can be achieved. This function is performed by every manager at every level of organisation.
The importance of directing can be explained through the following points:
i. Helps in achieving objectives - Directing initiates the actual action in an organisation. An individual cannot start working without proper instructions or directions. Directing helps an individual to complete the assigned task properly and on time. In addition, directing in the form of supervision and motivation helps the employees to achieve their targets more efficiently.
ii. Helps in integrating efforts - Every organisation have employees, with different jobs or work assigned to them at various levels. It is only through directing that their individual efforts are integrated and channelised towards the attainment of the common organisational goals.
iii. Encourages employee development - Proper directing guides the employees in the right direction. Elements of directing such as motivation and leadership encourage the employees to work to the best of their capabilities.
iv. Facilitates change - It is human nature to resist changes. Employees must realise that being adaptive to the changing
environment can help in their individual growth. Effective directing through proper motivation and communication helps in reducing the resistance of employees towards any change that takes place in the working environment. This eases the transition process in the organisation.
v. Ensures stability - Stability is crucial for the long-term survival of any business. Every organisation has individuals with different behavioural patterns and attitudes. At times, this may result in a clash or conflict between individual goals and organisational goals or between the goals of two individuals. Proper directing helps in maintaining stability and avoiding such conflicts.