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Question
Anisha decided to start a business of selling dress material from her house. She did various online service to find out about the preferences of prospective customers. Based on this, she prepared a detailed analysis of the business. She then made important decisions including deciding about the features, quality, packaging, labelling and branding of the dress material. Identify the element of marketing mix discussed above.
Options
Price
Promotion
Product
Place
MCQ
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Solution
Product
Explanation:
Anisha’s decisions about the features, quality, packaging, labelling, and branding of the dress material all relate to the product itself. Therefore, the correct element of the marketing mix here is Product.
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