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Question
All premiums help to increase the sale. Which of the following are the examples of types of premium?
Options
With pack premium
Price off premium
Permits premium
Less quantity premium
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Solution
With pack premium and Price off premium
Explanation:
Premiums can be of following types:
- With pack premium: In which the bonus item is included either inside or outside the package, e.g., one spoon free in the packet of Horlicks.
- Price off premium: Which implies a reduction in price on the purchase of a large or economy pack. e.g. save ₹ 5 on purchase of family pack.
RELATED QUESTIONS
Which of the following is a sales promotion activity?
Mr. Rajiv, the sales executive of ABC Ltd. possesses good marketing techniques, his techniques involve the oral presentation of the message, convincing the customer with face-to-face interaction, etc. Name the element of marketing mix under which the above technique fall:
Which sales promotion technique includes training in stores layout, product demonstration, advertising, etc.?
______ is an example of a Sales Promotion technique.
Trade fair, seminar, workshop, fair exhibitions, etc., are most closely associated with ______.
Newsletters, catalogues, and invitations to organisation-sponsored events are most closely associated with ______.
Distinguish between Coupons and Premiums.
State two methods or techniques of sales promotion.
Mr. Lewis is the Marketing Manager of a leading fast-moving consumer goods company. He observes that a particular brand of shampoo manufactured by the company is not preferred in the market. As a result, the sale has declined over a period of time. It is found that dealers are unwilling to stock the shampoo.
- Suggest five techniques of sales promotion to induce dealers to stock the shampoo.
- How would you recruit and select new sales representative to persuade the dealers.
State four types of premium offers as a technique of sales promotion.
