Question

A saree manufacturing firm is facing competition from new entrants. In order to face new entrants the manufacturer, Aditi, decided to add a new product line of “designer sarees” to attract customers of higher income group.

The step of planning which Aditi is performing is ______.

Options

• Selecting an alternative

• Determination of objectives

• Establishing planning premises

• Formulating subsidiary plans

Answer 1

The step of planning which Aditi is performing is selecting an alternative.

Explanation:

Aditi is facing competition and is considering a new course of action adding a new product line of designer sarees to respond to the situation. This involves evaluating possible options (such as product diversification, cost-cutting, marketing, etc.) and choosing one specific course of action. This step is best described as “Selecting an alternative”, which is a key step in the planning process where the most suitable action is chosen from among the various available options.