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Question
A name, term, sign, symbol, design or some combination of them used to identify the products — goods or services of one seller or ‘group of sellers and to differentiate them from those of the competitors is known as ______.
Options
brand
brand mark
brand name
trade mark
MCQ
Fill in the Blanks
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Solution
A name, term, sign, symbol, design or some combination of them used to identify the products — goods or services of one seller or ‘group of sellers and to differentiate them from those of the competitors is known as brand.
Explanation:
A brand is a name, word, sign, symbol, design, or some combination of these that is used to identify and differentiate the seller's products from those of competitors.
shaalaa.com
Product - Branding
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