Question

A firm designs its promotion mix according to what it intends to accomplish through its communication efforts. Which factor affecting the choice of promotion mix is being applied here?

Options

• Nature of the market

• Nature of the product

• Objectives to be achieved

• Promotion budget

Answer 1

When a firm selects its promotional tools based on what it intends to accomplish, it is applying the factor of objectives to be achieved. The promotion mix is selected according to the communication objectives the organisation seeks to realise.