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Question
A consumer spends Rs 60 on a good priced at Rs 5 per unit. When price rises by 20 percent, the consumer continues to spend Rs 60 on the good. Calculate the price elasticity of demand by percentage method.
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Solution
Given that
Actual Total Expenditure (TE0) Rs 60
Final Total Expenditure (TE1) Rs 60
Actual Price (P0) Rs 5
Percentage change in price = -20%
Percentage change in price = `(P_1 - P_0)/P_0 xx 100`
`-20 = (P_1 - 5)/5 xx 100`
`- 100/100 = P_1 - 5`
`P_1 = 4`
| Price (P) | Total Expenditure (TE) = Price (P) × Quantity (Q) | Quantity (Q) = `"TE"/P`` |
| P0 = Rs 5 | TE0 = Rs 60 | Q0 = 1 |
| P1 = Rs 4 | TE1 = Rs 60 | Q1= 15 |
Therefore,
Ed = (-) `"Percentage change in quantity demanded"/"Percentage change in price"`
Ed = (-) `("Changeindemand"/"Actualdemand" xx 100)/(-20)`
Ed = `((Q_1 -Q_0)/Q_0 xx 100)/(-20)`
Ed = (-) `((15 - 12)/12 xx 100)/(-20)`
Ed = (-) `25/(-20)`
∴ Ed 1.25
Thus, the price elasticity of demand is 1.25
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