Question

A company wants to increase its market share rapidly and decides to employ a technique that allows for immediate customer interaction and feedback. Which of the following methods would be most appropriate for this goal?

Options

• Advertising

• Personal Selling

• Public Relations

• Direct Mail Campaign

Answer 1

Personal Selling

Explanation:

Personal selling is an interactive, face-to-face promotional method that allows for direct, two-way communication between the salesman and the prospective buyer. This enables the salesperson to obtain fast client feedback, resolve doubts on the spot, and tailor the sales pitch to close agreements swiftly, resulting in a rapid market share increase.