Question

A company has a limited amount of money set aside for its promotional activities. While deciding its promotion mix, which factor is being highlighted in this situation?

Options

• Nature of the market

• Publicity

• Promotion budget

• Nature of the product

Answer 1

When the money available for promotional activities is limited, the factor being considered is the promotion budget. Since the promotion budget is one of the factors affecting the choice of promotion mix, it restricts which tools the organisation can afford to use.