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A brand of cooking oil runs an advertisement campaign highlighting its health benefits, supported by testimonials from nutritionists. This is an example of ______.

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Question

A brand of cooking oil runs an advertisement campaign highlighting its health benefits, supported by testimonials from nutritionists. This is an example of ______.

Options

  • Informative Advertising

  • Concept Advertising

  • Reminder Advertising

  • Institutional Advertising

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Solution

A brand of cooking oil runs an advertisement campaign highlighting its health benefits, supported by testimonials from nutritionists. This is an example of Informative Advertising.

Explanation:

Informative advertising provides information about a product or service, such as its characteristics, applications, and benefits. By emphasizing health benefits and offering nutritionist testimonials, the brand informs consumers about the product’s advantages.

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Chapter 3: Advertising and Brand Promotion - EXERCISES [Page 57]

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Goyal Brothers Prakashan Commercial Applications [English] Class 10 ICSE
Chapter 3 Advertising and Brand Promotion
EXERCISES | Q 27. | Page 57
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