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Mita Has a Successful Ice Cream Business at Bikaner, Namely "Smart Flavours' Ice Creams Are Utterly Delicious. She Makes Ice Creams from Fresh Milk and the Same Are Available in a Wide - Business Studies

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प्रश्न

Answer the following question.
Mita has a successful ice cream business at Bikaner, namely "Smart flavours' ice creams are utterly delicious. She makes ice creams from fresh milk and the same are available in a wide range of flavours and packs. She sets viable business objectives and works with the same in mind in order to ensure that the customers will come back for purchasing.
Having the first-mover advantage, her business was doing well. To earn higher profits, she started cutting costs. This would sometimes lead to delay in delivery and the ice cream was not reaching the market in time. Over a period of time, the demand for her ice cream declined and because of it, the competitors entered the market. She lost some of her market share to competitors.
At the beginning of the summer season, she got back to backorder for the supply of 4,000 ice cream packs of different flavors for special occasions. To ensure that the task was completed and orders delivered in time she hired additional workers. She was, thus able to produce and deliver the ice cream packs but at a high production cost. While completing activities and finishing the given task for achieving goals, Mita realized that she was ignoring one of the important aspects of management.
Identify the aspects of management that has been ignored by Mita. Also, explain the same with the help of an example.

टीपा लिहा
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उत्तर

The aspect of management that is being ignored is ‘efficiency’. This is because efficiency involves completing the task with the minimum possible cost and resources. Here as she was required to hire more workers to complete the task on time, she ignored the aspect of efficiency and only focused on effectiveness.

For example, if more workers are hired ⇒ task gets completed on time ⇒ then this is effective, but if more workers are hired ⇒ and cost increases in the form of increased salary ⇒ then it is not efficient.

Similarly, if a task is carried out with the same number of workers ⇒ Less cost ⇒ then it is efficient, but if the task is carried out with the same number of workers ⇒ and there is a delay in completion of work ⇒ then it is not effective.

shaalaa.com
  या प्रश्नात किंवा उत्तरात काही त्रुटी आहे का?
2018-2019 (March) 66/1/1

संबंधित प्रश्‍न

'Management is the process of getting things done.' State the meaning of the term 'process' used in this statement.


What is meant by 'effectiveness' in management?


State any three objectives of management


Unlike professions such as medicine or law which require a practising doctor or lawyer to possess valid degrees, nowhere in the world is it mandatory for a manager to possess any such professional degree. Identify the characteristic of the profession being discussed above which is not being strictly met by management.


Successful organisations do not achieve goals by chance but by following a deliberate process known as


Efficiency is concerned with


Management translates the works to be carried out in terms of goals to be achieved and assigns the means to achieve it. This statement relates to ______.


______ is used extensively for all types of activities and mainly for taking charge of different activities in any enterprise. 


Read the following text and answer the following question on the basis of the same:

Simplex Limited had been taken over by Mundhra Group immediately following India's independence. Since then it enjoys a rich record of industry presence and experience. In 2005, with the aim to accelerate growth the company had gone through several rounds of meetings and discussions before launching ERP system to attract large projects. The management had done effective forecast and critical thinking regarding allocation of resources to reduce wastage. For this purpose, the company had laid down multiple courses of action to meet the challenge of adverse situations. In 2008, the company suffered loss in many projects due to the great recession despite taking many cost cutting measures. The management had taken utmost care regarding the possible outcome and timely review of the plans to achieve the set target during that hard time. In 2010 the system implemented successfully which subsequently helped the company to execute numerous projects with precision and timeliness.

"In 2005, with the aim to accelerate growth the company had gone through several rounds of meetings and discussions." What is the objective mentioned here according to the process stated here?


Read the following text and answer the following question on the basis of the same:

Simplex Limited had been taken over by Mundhra Group immediately following India's independence. Since then it enjoys a rich record of industry presence and experience. In 2005, with the aim to accelerate growth the company had gone through several rounds of meetings and discussions before launching ERP system to attract large projects. The management had done effective forecast and critical thinking regarding allocation of resources to reduce wastage. For this purpose, the company had laid down multiple courses of action to meet the challenge of adverse situations. In 2008, the company suffered loss in many projects due to the great recession despite taking many cost cutting measures. The management had taken utmost care regarding the possible outcome and timely review of the plans to achieve the set target during that hard time. In 2010 the system implemented successfully which subsequently helped the company to execute numerous projects with precision and timeliness.

"In 2008, the company suffered loss in many projects due to the great recession despite taking many cost cutting measures." Which limitation of the management process is indicated here?


Which study is the study of movements?


'Anyone can be called a manager irrespective of the educational qualification possessed." Identify the characteristic of the profession that Management does not fulfill in the statement being discussed above:


Read the following text and answer the questions given below:

Vinay was the Chief Operating Officer of 'Easy Solutions Ltd.', a company providing advanced software solutions to Indian Defence Services. They had been carrying on business successfully for the last twelve years and earning enough profits. But from the last one year, they realised that though the business is getting big orders which are being fulfilled on time, even then the revenues kept on decreasing. Vinay was not-able to find out where the problem was. He started keeping a close check on the progress of activities as he could sense that something was wrong. He wanted to take some action before any major damage could be done to the business. Vinay appointed a cyber security expert who monitored the company's processes and found out that the computer operator was deleting the entries from the computers and pocketing the revenues. He was caught and handed over to the police. This created an atmosphere of order and discipline in the organisation and helped in minimizing dishonest behaviour on the part of the employees.

What did the analysis by Vinay reveal?


Management is a/an ______ process as it is an ongoing and never-ending process. 


The management of a bag manufacturing company has recently changed. Due to this, an improvement can be felt in the way company functions. Now, targets are met according to plans, whereas, earlier deadlines were never given importance. Now there is orderliness, instead of chaos in the organisation and the employees are happy and satisfied.

From the following identify the characteristic of management which is highlighted in the above case:


Akash works as a production manager in ‘Elite Enterprises’ manufacturing LED lights. Due to festive season, there is lot of demand for their lights. Akash was given the task of producing 100 units of LED lights @ ₹ 200 per unit within 5 days for an urgent order. Akash was able to achieve the target of 100 units of LED lights within 5 days @ ₹ 220 per unit.

Identify from the following whether Akash is:


Assertion (A): Management is concerned with efficient use of resources.

Reasoning (R): For management both efficiency and effectiveness need to be balanced.


What function of management involves arranging resources and assigning chores in a family or organization?


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