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प्रश्न
Answer the following question.
Mita has a successful ice cream business at Bikaner, namely "Smart flavours' ice creams are utterly delicious. She makes ice creams from fresh milk and the same are available in a wide range of flavours and packs. She sets viable business objectives and works with the same in mind in order to ensure that the customers will come back for purchasing.
Having the first-mover advantage, her business was doing well. To earn higher profits, she started cutting costs. This would sometimes lead to delay in delivery and the ice cream was not reaching the market in time. Over a period of time, the demand for her ice cream declined and because of it, the competitors entered the market. She lost some of her market share to competitors.
At the beginning of the summer season, she got back to backorder for the supply of 4,000 ice cream packs of different flavors for special occasions. To ensure that the task was completed and orders delivered in time she hired additional workers. She was, thus able to produce and deliver the ice cream packs but at a high production cost. While completing activities and finishing the given task for achieving goals, Mita realized that she was ignoring one of the important aspects of management.
Identify the aspects of management that has been ignored by Mita. Also, explain the same with the help of an example.
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उत्तर
The aspect of management that is being ignored is ‘efficiency’. This is because efficiency involves completing the task with the minimum possible cost and resources. Here as she was required to hire more workers to complete the task on time, she ignored the aspect of efficiency and only focused on effectiveness.
For example, if more workers are hired ⇒ task gets completed on time ⇒ then this is effective, but if more workers are hired ⇒ and cost increases in the form of increased salary ⇒ then it is not efficient.
Similarly, if a task is carried out with the same number of workers ⇒ Less cost ⇒ then it is efficient, but if the task is carried out with the same number of workers ⇒ and there is a delay in completion of work ⇒ then it is not effective.
संबंधित प्रश्न
Explain any four features of management.
What is meant by management ?
Management is what a _______ does?
List out the management tools.
Read the following text and answer the following question on the basis of the same:
Simplex Limited had been taken over by Mundhra Group immediately following India's independence. Since then it enjoys a rich record of industry presence and experience. In 2005, with the aim to accelerate growth the company had gone through several rounds of meetings and discussions before launching ERP system to attract large projects. The management had done effective forecast and critical thinking regarding allocation of resources to reduce wastage. For this purpose, the company had laid down multiple courses of action to meet the challenge of adverse situations. In 2008, the company suffered loss in many projects due to the great recession despite taking many cost cutting measures. The management had taken utmost care regarding the possible outcome and timely review of the plans to achieve the set target during that hard time. In 2010 the system implemented successfully which subsequently helped the company to execute numerous projects with precision and timeliness.
"In 2005, with the aim to accelerate growth the company had gone through several rounds of meetings and discussions." What is the objective mentioned here according to the process stated here?
'Anyone can be called a manager irrespective of the educational qualification possessed." Identify the characteristic of the profession that Management does not fulfill in the statement being discussed above:
Read the following text and answer the questions given below:
Vinay was the Chief Operating Officer of 'Easy Solutions Ltd.', a company providing advanced software solutions to Indian Defence Services. They had been carrying on business successfully for the last twelve years and earning enough profits. But from the last one year, they realised that though the business is getting big orders which are being fulfilled on time, even then the revenues kept on decreasing. Vinay was not-able to find out where the problem was. He started keeping a close check on the progress of activities as he could sense that something was wrong. He wanted to take some action before any major damage could be done to the business. Vinay appointed a cyber security expert who monitored the company's processes and found out that the computer operator was deleting the entries from the computers and pocketing the revenues. He was caught and handed over to the police. This created an atmosphere of order and discipline in the organisation and helped in minimizing dishonest behaviour on the part of the employees.
What did the measurement of performance reveal?
Match the CHARACTERISTICS of management in Column I with their correct EXPLANATIONS in Column II:
| Column I | Column II | ||
| (a) | Goal-oriented process | (i) | Management is a complex activity involving management of people, work and operations. |
| (b) | Group activity | (ii) | Some aims and objectives are the basic reason for existence of an organization. |
| (c) | Multidimensional | (iii) | Diverse individuals with different needs work together to fulfill the common organizational goal. |
Which of the following feature of management involved in managing an enterprise is common to all organisations whether economic, social or political :
McDonald's keeps introducing new variety of Burgers in its menu. Which characteristic of management is highlighted in this?
Match the CHARACTERISTICS of management in Column I with their correct EXPLANATIONS in Column II :
| Column I | Column II | |
| (i) | Goal-oriented process | Management is a complex activity involving management of people, work and operations. |
| (ii) | Group activity | Some aims and objectives are the basic reason for existence of an organisation. |
| (iii) | Multi-dimensional | Diverse individuals with different needs work together to fulfill the common organisational goal. |
|
Diligent developers, a website design company in Bangalore is a startup initiative of Mr. Maniraj which aims at achieving a profit margin of 10% in its first year. Mr. Maniraj appointed Mr. Advait as the Digital marketing Head, Mr. Kiyansh as the head of Backend department and Mr. Nirved headed the Graphics Designing Department. Since each head was specialised in specific skills, it resulted in increased efficiency and better coordination. However, problems arose when Mr. Advait started considering group objectives superior to organisational objectives and stopped exchanging information with Mr. Kiyansh and Mr. Nirved. The company had to bear the brunt of lack of coordination and was unable to achieve its objectives. |
- Identify and state the organisational structure adopted by the company.
- State two benefits and two limitations of the identified structure highlighted in the above case.
Which statement best describes the main aim of utilizing optimum resources for efficient group operations?
Guiding or motivating, such as encouraging teamwork in a household, refers to which management function?
What does efficiency in management primarily concern?
Management is described as which type of force in organizational operations?
How do managers guide organizational members according to the characteristics of management?
What does the creative force nature of management enable in organizations?
