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State the meaning of controlling.
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Give any two standards that can be used by a company to evaluate the performance of its Finance & Accounting department.
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Which term is used to indicate the difference between standard performance and actual performance?
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'An effort to control everything may end up in controlling nothing'. Explain.
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Under which consumer right does a business firm set up consumer grievance cell?
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Explain the importance of consumer protection from the point of view of a business.
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What are various ways in which the objective of consumer protection can be achieved?
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As the marketing manager of a big hotel located at an important tourist destination, what societal concerns would be faced by you and what steps would you plan to take care of these concerns? Discuss.
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For buyers of consumer durable products, what ‘customer care services’ would you plan as a manager of a firm marketing new brand of motorcycle. Discuss.
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Answer the following question.
What is meant by 'Marketing Management'?
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Answer the following question.
Mita has a successful ice cream business at Bikaner, namely "Smart flavours' ice creams are utterly delicious. She makes ice creams from fresh milk and the same are available in a wide range of flavours and packs. She sets viable business objectives and works with the same in mind in order to ensure that the customers will come back for purchasing.
Having the first-mover advantage, her business was doing well. To earn higher profits, she started cutting costs. This would sometimes lead to delay in delivery and the ice cream was not reaching the market in time. Over a period of time, the demand for her ice cream declined and because of it, the competitors entered the market. She lost some of her market share to competitors.
At the beginning of the summer season, she got back to backorder for the supply of 4,000 ice cream packs of different flavors for special occasions. To ensure that the task was completed and orders delivered in time she hired additional workers. She was, thus able to produce and deliver the ice cream packs but at a high production cost. While completing activities and finishing the given task for achieving goals, Mita realized that she was ignoring one of the important aspects of management.
Identify the aspects of management that has been ignored by Mita. Also, explain the same with the help of an example.
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Answer the following question.
'VOICE' is an important consumer organization. It organized workshops in the months of December in Delhi/NCR for consumers. The theme was 'Organic Food – From Farm to Plate', to spread awareness on the importance of organic farming and to encourage consumers to switch from conventional food, that contains chemicals and pesticides to organic food. Expert speakers from farmers' community explained the harmful effects of usage of pesticides in farming and the importance of organic food.
People were informed that the organization regularly tests samples to detect adulteration like the presence of heavy metals or pesticides. The results of the tests are published in their monthly magazine 'Consumer Voice' to make people aware of the quality of different products. It also provides aid and legal advice to the consumers in seeking a remedy.
State the functions performed by the Consumer Voice for the protection and promotion of consumer interest by quoting lines from the above para.
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Answer the following question.
Management is a complex activity that has three main dimensions. Explain these dimensions.
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According to the nature of management, Management can be considered as ______.
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Efficiency is concerned with ______.
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Management ensures ______.
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A manager obtains the required capital at 12% interest while the prevailing rate of interest happens to be10%. How would you describe such a manager?
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Which of the following does not characterise the business environment?
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What creates fear in the minds of investors to invest in long term projects?
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Customer satisfaction alone can ensure success. Which marketing concept holds this view?
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