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प्रश्न
Answer the following question.
What is meant by 'Marketing Management'?
टिप्पणी लिखिए
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उत्तर
According to American Management Association, marketing management is defined as ‘the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individual and organisational goals’. Activities involved in marketing management comprise planning, organising, directing, and controlling.
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Concept of Marketing Management
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