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प्रश्न
Answer the following question.
What is meant by 'Marketing Management'?
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उत्तर
According to American Management Association, marketing management is defined as ‘the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods, and services to create exchanges that satisfy individual and organisational goals’. Activities involved in marketing management comprise planning, organising, directing, and controlling.
संबंधित प्रश्न
Sanchit, after completing his entrepreneurship course from Sweden returned to India and started a coffee shop 'AromaCoffeeCan' in a famous mall in New Delhi. The speciality of the coffee shop was the special aroma of coffee and wide variety of flavours to choose from. Somehow, the business was neither profitable nor popular, Sanchit was keen to find out the reason. He appointed Sandhya, an MBA from a reputed college, as a Manager to find out the causes for the same.
Sandhya took feedback from the clients and found out that though they loved the special unique aroma of coffee but were not happy with the long waiting time being taken to process the order. She analysed and found out that there were many unnecessary obstructions in between which could be eliminated. She fixed a standard time for processing the order.
She also realised that there were some flavours whose demand was not enough. So, she also decided to stop the sale of such flavours. As a result of a short period, Sandhya was able to attract the customers
Identify and explain any two techniques of scientific management used by Sandhya to solve the problem.
Sanket, after completing his entrepreneurship course from the USA returned to India and started a coffee shop 'Fioma Coffee' in a famous mall in Mumbai. The speciality of the coffee shop was the special aroma of coffee and a wide variety of flavours to choose from. Somehow, the business was neither profitable nor popular. Sanket was keen to find out the reason. He appointed Riya, an MBA from a reputed management institute as a manager to find out the causes of the business not doing well.
Riya took a feedback from the clients and found out that though they loved the special unique aroma of coffee but were not happy with the long waiting time being taken to process the order. She analysed and found out that there were many unnecessary obstructions which could be eliminated. She fixed a standard time for processing the order She also realised that there were many flavours whose demand was not enough. So, she also decided to discontinue the sale of such flavours. As a result, within a short period, Riya was able to attract the customers. Identify and explain any two techniques of scientific management used by Riya to solve the problem.
As the marketing manager of a big hotel located at an important tourist destination, what societal concerns would be faced by you and what steps would you plan to take care of these concerns? Discuss.
For buyers of consumer durable products, what ‘customer care services’ would you plan as a manager of a firm marketing new brand of motorcycle. Discuss.
Customer satisfaction alone can ensure success. Which marketing concept holds this view?
Which of the following statements does not reflect a condition to be satisfied for an exchange to take place?
Which of the following can be marketed?
Which of the following best describes marketing management?
According to the American Management Association, what is the primary outcome of the process of planning and executing conception, pricing, promotion and distribution?
Which statement accurately reflects Philip Kotler's definition of marketing management?
What is the first step in the process of marketing management?
How does marketing management focus on getting, keeping and growing customers?
Which of the following is NOT a primary function of marketing management?
When demand exceeds what a company can handle, what condition is this referred to as, and what action might managers take?
What is the ultimate goal when creating, developing and communicating superior values in marketing management?
