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प्रश्न
Answer the following question.
Give the meaning of 'Physical Distribution' as an element of the Marketing Mix.
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उत्तर
Physical distribution refers to the process of making the goods and services available at the right place and at the right time so that the consumers can easily purchase the goods without any delay. It involves deciding the channels of distribution through which the products would be moved from the place of production to the place of consumption.
संबंधित प्रश्न
How do the ‘market-related factors’ affect the choice of channels of distribution? Explain.
Discuss the role of intermediaries in the distribution of consumer non-durable products.
A major decision area under one of the functions of marketing is the decision regarding marketing intermediaries to be used. Name the function.
What are the components of physical distribution.
What are the the major activities involved in the physical distribution of products.
Physical distribution is best described as the physical handling and movement of goods from which point to which point?
In the context of order processing, which of the following correctly describes the direction of flows?
Which component of physical distribution involves the movement of goods from the point of production to the point of sale?
Warehousing involves the storage and assorting of products primarily to create which type of utility?
What is the effect of having more warehouses in a distribution network?
In inventory control, deciding how much stock to hold becomes especially crucial under which condition?
What is the fundamental balance that inventory control seeks to achieve?
What is the effect of holding higher levels of inventory on a firm's capital and customer service?
Which of the following lists the four components of physical distribution correctly?
