ISC (Commerce) कक्षा १२ - CISCE Important Questions

Differentiate between the traditional concept of marketing and the modern concept of marketing.

State two features of the modern concept of marketing? 

Marketing and Selling are synonymous terms. Do you agree? Give reasons.

A market where products are transferred immediately from seller to buyer is called a future market.

Customer orientation is a modern approach to marketing.

Answer the question briefly.
The producer of Lime Fresh’ tea introduces ‘Buy one Get one’ scheme on all the products of ‘Lime Fresh’. Identify the promotional strategy’ used by the producer. State any one objective that could be met by this strategy.

Explain the four advantages of labelling.

Answer the question.
Give three points of difference between a product and a service. 

Give any three advantages of branding to the marketers.

Discuss the features of good packaging.

Write a short note on the following:

Elements of Product Mix.

Explain five factors that should be taken into consideration while determining the price of a product or service.

What is meant by the promotion mix? Briefly explain the elements of the promotion mix. 

Explain three features of goods, as an element of Product Mix.

Write Short Note on Channels of Distribution.

What is meant by the term place in the marketing mix?

What is meant by service? Mention three features of service.

What is meant by a product?

Assertion: Labelling, as a function of marketing, acts as a silent salesman.

Reason: Labelling helps in the promotion of the products by attracting the attention of customers and providing required information.

Inventory control is not an element of Physical distribution.